Who is defining the future of Dentistry? Patient needs, or market demands?
DOI:
https://doi.org/10.17159/Keywords:
Dentistry, Commercialisation, Profit margins, Branding, Marketing strategies, ImplantsAbstract
There was a time when a visit to the dentist followed a familiar pattern: patients arrived seeking relief from pain, treatment for decay or guidance on maintaining oral health. The role of the general dentist was clear. Dentists prevent, restore and preserve. Dentistry was a profession grounded in necessity, where a well-placed restoration, a thorough periodontal cleaning or a carefully executed extraction was valued as much as any cutting-edge innovation
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