Who is defining the future of Dentistry? Patient needs, or market demands?

Authors

  • Neil Wood

DOI:

https://doi.org/10.17159/

Keywords:

Dentistry, Commercialisation, Profit margins, Branding, Marketing strategies, Implants

Abstract

There was a time when a visit to the dentist followed a familiar pattern: patients arrived seeking relief from pain, treatment for decay or guidance on maintaining oral health. The role of the general dentist was clear. Dentists prevent, restore and preserve. Dentistry was a profession grounded in necessity, where a well-placed restoration, a thorough periodontal cleaning or a carefully executed extraction was valued as much as any cutting-edge innovation

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References

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Published

2025-03-25

How to Cite

Wood, N. (2025). Who is defining the future of Dentistry? Patient needs, or market demands?. South African Dental Journal, 80(01), 1-5. https://doi.org/10.17159/

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