World Oral Health Day (WOHD)
Last year, the FDI launched their three-year campaign theme: BE PROUD OF YOUR MOUTH. Be Proud of Your Mouth is not about having a perfect mouth; it is also about having a healthy one. The FDI would like people to value and take care of their oral health and to make the correct decisions in order to protect their oral cavity. This good oral status will require a lot of action: Be Proud of Your Mouth by doing this. For example, Be Proud of Your Mouth by visiting the dentist regularly; Be Proud of Your Mouth by brushing your teeth twice, a day; Be Proud of Your Mouth by cutting down on sugary treats. To inspire action, we need to explain ‘why’, and this is where the campaign strapline fits in. In 2021, the FDI encouraged the public to take action by focusing on the importance of oral health in order to enhance overall health. Now in 2022, they are reiterating this message by highlighting the fact that an unhealthy
mouth can severely impact every aspect of life. That is why they calling upon everyone to:
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